{"id":8316,"date":"2026-07-22T13:37:28","date_gmt":"2026-07-22T12:37:28","guid":{"rendered":"https:\/\/www.insidelogistics.com\/?post_type=nota_prensa&#038;p=8316"},"modified":"2026-07-22T13:37:34","modified_gmt":"2026-07-22T12:37:34","slug":"xabi-azarloza-va-de-logistica","status":"publish","type":"nota_prensa","link":"https:\/\/www.insidelogistics.com\/en\/prensa\/xabi-azarloza-va-de-logistica\/","title":{"rendered":"Xabi Azarloza: \u201cThe competitive advantage lies not in having more lorries, but in knowing the customer better\u201d"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><strong>'Va de Log\u00edstica' Podcast on El Canal Mar\u00edtimo y Log\u00edstico<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A shortage of drivers, cost pressures, digitalisation and corporate consolidation are transforming road transport. In an interview on the podcast. <em>Consulting<\/em>, Xabi Azarloza, CEO of In Side Logistics, analyses the sector\u2019s main challenges and advocates a model based on specialisation, technology and customer insight.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Azarloza also discusses automation, sustainability and the need to build more stable relationships between shippers and logistics operators. In his view, the future does not lie solely in having more resources, but in generating real value and offering solutions tailored to each operation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">During the conversation, he also discusses the development of In Side Logistics, its commitment to focusing growth on those markets where it can offer the greatest expertise, and the role of people as the foundation for building a solid company, capable of growing without losing its close ties with customers or its responsiveness.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can see the interview here: <a href=\"https:\/\/www.youtube.com\/watch?v=bKIdJQX5aIk\">https:\/\/www.youtube.com\/watch?v=bKIdJQX5aIk<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Podcast Va de Log\u00edstica x El Canal Mar\u00edtimo y Log\u00edstico La falta de conductores, la presi\u00f3n sobre los costes, la digitalizaci\u00f3n y la concentraci\u00f3n empresarial est\u00e1n transformando el transporte por carretera. En una entrevista en el podcast Log\u00edstica, Xabi Azarloza, consejero delegado de In Side Logistics, analiza los principales retos del sector y defiende un [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8317,"comment_status":"closed","ping_status":"closed","template":"","ndp_categoria":[],"ndp_etiqueta":[],"class_list":["post-8316","nota_prensa","type-nota_prensa","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Xabi Azarloza: &quot;La ventaja competitiva no est\u00e1 en tener m\u00e1s camiones, sino en conocer mejor al cliente&quot; - In side Logistics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.insidelogistics.com\/en\/logistics-security-and-efficiency\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Xabi Azarloza: &quot;La ventaja competitiva no est\u00e1 en tener m\u00e1s camiones, sino en conocer mejor al cliente&quot; - In side Logistics\" \/>\n<meta property=\"og:description\" content=\"Podcast Va de Log\u00edstica x El Canal Mar\u00edtimo y Log\u00edstico La falta de conductores, la presi\u00f3n sobre los costes, la digitalizaci\u00f3n y la concentraci\u00f3n empresarial est\u00e1n transformando el transporte por carretera. 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