Xabi Azarloza: “The competitive advantage lies not in having more lorries, but in knowing the customer better”

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Xabier Azarloza Va de Logística Podcast

'Va de Logística' Podcast on El Canal Marítimo y Logístico

A shortage of drivers, cost pressures, digitalisation and corporate consolidation are transforming road transport. In an interview on the podcast. Consulting, Xabi Azarloza, CEO of In Side Logistics, analyses the sector’s main challenges and advocates a model based on specialisation, technology and customer insight.

Azarloza also discusses automation, sustainability and the need to build more stable relationships between shippers and logistics operators. In his view, the future does not lie solely in having more resources, but in generating real value and offering solutions tailored to each operation.

During the conversation, he also discusses the development of In Side Logistics, its commitment to focusing growth on those markets where it can offer the greatest expertise, and the role of people as the foundation for building a solid company, capable of growing without losing its close ties with customers or its responsiveness.

You can see the interview here: https://www.youtube.com/watch?v=bKIdJQX5aIk

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