Opinion piece in El Canal Marítimo y Logístico
Logistics competitiveness is no longer dependent solely on transport. In an environment marked by cost pressures, the need to improve sustainability and the growing complexity of supply chains, efficiency begins long before goods are en route.
At In Side Logistics, we advocate for a holistic view of logistics, where warehousing, transport, intralogistics, technology, and information management are all part of the same process. Every operational decision impacts the entire chain, which is why coordination between areas and planning are becoming increasingly important.
The warehouse as the axis of efficiency
Warehouses have evolved from mere storage spaces into strategic nodes capable of managing flows, controlling inventory, consolidating loads, and improving traceability. Efficient warehouse operations allow for resource optimisation, reduced errors, and more accurate transport planning.
Xabier Azarloza highlights the importance of approaching logistics from a global perspective, where transport efficiency depends heavily on everything that happens beforehand: stock availability, order preparation, data quality, and coordination between the various players in the chain.
Digitalisation, warehouse management systems, traceability tools and data analytics are helping to improve visibility and foresight. However, their true value emerges when they are supported by well-defined processes and contribute to more agile and accurate decision-making.
Furthermore, the integration of systems between shippers, logistics operators, carriers, and customers is presented as one of the sector's main challenges in building more connected, efficient, and sustainable supply chains. Artificial intelligence and predictive analytics are beginning to offer new opportunities for optimising inventories, planning resources, and detecting operational inefficiencies, always from a practical perspective aimed at generating real improvements in operations. These ideas are part of the opinion article published by Xabier Azarloza in Diario del Canal.
Read full article: https://www.diarioelcanal.com/revistas/El_canal_mayo_2026/mobile/index.html#p=70


