The 4th Sustainable Development Congress of AECOCThe meeting, to be held on 2 March 2022 at
Madrid, was replete with awareness-raising and calls for responsibility in order to
achieving a sustainable future. This event revolved around the Glasgow Climate Pact.
and the pressing need to accelerate action on climate change and to raise the
emission reduction targets.
The event addressed and questioned the transparency within the sector, the
decarbonisation and system protection. In particular, comments were made on the false
morality of companies selling a strong commitment to the environment and,
However, they have no real data or actions to back this up.
It is a fact that the demand for sustainable products and services has driven a
frenzy to show itself to the public as a company committed to the environment.
environment without any empirical basis for improving brand image.
Being a "green" company has become a communication and marketing strategy for the company.
marketing without a soul, because words and claims that defend a company are useless.
The fight to protect the environment, without real action.
It also addressed the issue of fakes circular economies (a concept
economic issues that are interlinked with sustainability) on the part of companies.
Multiple companies in the logistics sector have sold and communicated an economic
The new circular newsletter does not exist in order to attract the growing public interested in the environment.
This situation is leading to increasing consumer distrust and the
information circulating on the web about this economically sustainable concept. For this reason,
at the event, it was commented that ensuring transparency on the part of companies is
essential for the public to have confidence in environmental actions and to take a stand.
When companies become aware of their social and environmental responsibility, they will be more aware of the need to
This is made up of a set of measures aimed at reviewing and updating the environmental impact of the EU's policies and programmes.
EU legislation to reduce emissions by at least 55% from here
a 2030.
However, as one participating member of the European Commission commented, these
efforts will not be successful if the third countries from which the goods arrive do not
goods do not carry out initiatives that would direct their operations towards the
environmental neutrality. Nor will it do any good to talk about sustainability if all the
companies do not already take action. Only with the real involvement of companies and users,
we will be able to save the environment and, consequently, humanity.
Joaquin Prado,
Commercial Manager of In Side Logistics
